OUR STORY
Music has been part of my life for more than 40 years.
I am a musician, business owner, and strategist who understands what it takes to promote an event without a major record label, a professional marketing department, or a million-dollar advertising budget behind you.
01
When I became involved in the local music scene again, I saw the same problems everywhere.
Artists were spending hours promoting shows across multiple platforms. Venues were frustrated because bands were not reaching enough people. Fans who genuinely wanted to attend were sometimes seeing show announcements days late—or after the event had already happened.
02
WHEN YOUR AUDIENCE IS NOT TRULY YOURS
After approximately 18 years on Facebook, my account was permanently suspended.
I lost access to years of contacts and content, along with a band page and a business page that I had spent years developing.
Social media is still an important promotional tool, but independent artists should not have to depend entirely on an algorithm—or one company—to maintain a connection with their fans.
03
FROM A PROBLEM TO A PLAN
I did not have a team of developers behind me.
I did not have a group of so-called marketing experts telling me what independent artists needed.
Before building ShowSignal, I listened.
I spoke with musicians, fans, venue representatives, and promoters. I conducted market research and collected survey responses to better understand how much time artists spend promoting, how many platforms they use, and how often their fans actually see their announcements.
The research confirmed what many of us already felt:
Artists are doing the work. The available technology is making that work more complicated than it needs to be.
04
WHY I BUILT SHOWSIGNAL
ShowSignal was created to give independent artists a more direct, organized, and efficient way to promote their shows.
It does not replace social media. It brings social publishing together while helping artists build a direct connection with fans who voluntarily choose email updates and may record permission for future text notifications.
It also gives fans who do not use social media a way to discover shows and stay connected to the artists they want to support.
This platform was built to help artists spend less time repeating promotional tasks and more time creating, rehearsing, performing, and building meaningful relationships with their audience.
BUILT FOR THE PEOPLE WHO KEEP LIVE MUSIC ALIVE
It was built from decades of experience, firsthand frustration, careful research, and a genuine desire to give something back to my peers in the entertainment industry.